Keyword Building Best Practices

Keyword Creation Guide

It is important to Know few points about keyword formatting, before we Create Huge keyword list.

Note: Before Creating any keyword list you should first understand you targeted audience Which starts with Understanding their Culture, Economy, Class, Budget, trends etc.As this plays important role in understanding how best you can target them how you can build effective targeting strategy.

Apart from above there are Some General tips to follow:

• Keywords are not case-sensitive, so 'Fresh Flower' is recognized as the same keyword as fresh flower.'
A=a, a=A.

• You do not have to include Special Characters except Some special characters which you use to indicate Match type.
'Step-by-Step to Adwords' are the same as Step by step to adwords,' but different from 'Step to learn adwords’,' so do include two separate keywords when appropriate -- one with the space, and one without.

• Wherever appropriate, be sure to include both singular and plural variations of your keywords. Though the 'broad matching' feature in the Google Keyword Tool will generate other keywords to include potential synonyms, you can ensure that you are not missing out on relevant traffic by including both singular and plural variations.
Synonyms: House = Home.

• You may want to avoid including duplicate keywords across ad groups and campaigns in the same account. Your ad will only be shown once for a given search, and these duplicate keywords will be competing with each other to appear and Best Performing Keyword or the ad whose Ctr is better will show the AD.
Ad Group1= Buy Flower (Avoid) Ad Group2= Buy Flower.
• Once you've understood the basics of keywords, you can begin to think about your keywords in terms of what I refer to as 'core keywords' and 'keyword variations and modifiers.'

Main Keywords (CORE)

Main (Core) keywords are the important theme of your advertising campaign, the most basic idea that describes your products or services. Depending on your overall advertising Budget, you may or may not want to include these Main keywords in your Adgroup; but these Main keywords can be helpful to achieve your advertising successes.

It's important to note that Main keywords will often be very general, high-traffic, and highly competitive keywords.

• Keywords Variation and Modifiers

Once you identify your main keywords you can expand your list now, remember when you add modifiers to your main keywords it may perform very differently than your Original keywords.

Ex.
Keyword Modifier New Keyword
Flower Buy Buy Flower
Florist Online Online Florist
Flower Fresh Fresh Flower

You can add you modified list along with your main list in you Adgroup but remember if you Product is too generic like above example and you budget is small try to run your campaign with modified Keywords first and once you start getting Good Revenue the Go for Generic Terms. This will help you in optimizing and re-defining your budget strategy and as and when you get Positive ROI you can keep adding more and more keywords which are relevant to you Product and services.

Make Use of Google Keyword tool to generate Keywords, Point to Note while using keyword tool is first use Website content Option First as this will help you in getting keyword which are more closely related to you page. Then go for other option.
There are other tools which are available in the market some are paid, free trail and free which you can use.

Separate Search and Content Keywords.
Very important to know that your ad will be triggered on content network when theme of keywords in you ad group matches page them so whenever you build A campaign try to separate search and content campaign so that in your content campaign you can make overall keyword theme in you adgroup.
Ex.
Marriage flower
Marriage flower arrangement
Florist for Marriage
Marriage flower agents
Wedding Flower
Wedding flower agent
Wedding flower arrangement
Marriage flower delivery

In the above example we can see the overall keyword theme is regarding Marriage flower arrangement.
So whenever Google analyzes the page theme along with keyword theme and it’s the closest match your ad will be easily placed on that page and that is highly targeted to user interest too.
This will not only help you in targeting the right traffic but also to maximize your ROI.

To summaries you should make use of different keyword tools Build your main (Core) keyword list and then add modifiers to its, separate high traffic volume keywords and low traffic volume keywords in separate adgroups so that it will be easy to optimize them later. Make separate campaign for search and content networks for google test multiple Adcopy test and test again follow the trends.


I hope this will help you………….
All the Best