To make it easier for you, I have devised a guide or checklist to writing the best ad text.
- What are the top keywords from your ad group that should be incorporated into the ad?
- What is the main message you want your customers to know? What solution do you provide?
- What is the advantage your company has over your competitors? What are the top 3 benefits you offer your clients/customers?
- What promotional offers (if any) does your company currently offer?
- What would get you to click through this ad if typing in x keywords?
- What answer is the searcher trying to find? i.e. Are you fulfilling the searcher’s needs?
- In the end, why should the searcher click on your ad?
Here are Some more tips How to Write Effective Adcopy.
- Title
- Does the ad title grab your audience’s attention?
- Does the title contain at least one of your keywords?
- Does the ad title initially answer a question?
- Does the ad title differ from your competitors?
- Description
- Does the description contain at least one keyword?
- Does the description answer the searchers question?
- Does the description engage users to read on?
- Does the description contain a call to action?
- Is the description limited in any way?
- Are there any promotional offers in the description?
- Is the description different from your competitors?
- Can the searcher tell the benefit from reading the description?
- Display URL
- Is the display url contain sentence caps?
- Does the display url match the destination url?
- Destination URL
- Does the destination url take users to the correct page?
- Does the destination url need any tracking?
If you find it helps, use this guide and checklist every time you write or re-write your ad text to ensure you’re targeting the right customer and gaining a competitive advantage over your competition.
So Best Of luck.......!
Rest if you have heavy work load you can share you work with me.
Just mail me: imran.ppc@gmail.com
4 comments:
Nice one..
only one query about the last point in da tips..
.
.
Why should searcher click on your ad?
.
.
Is it about offering the best deal in da market or about being concise n to the point?
coz searcher wud click on only tat ad which wil provide him best n cheapest deal in da market.
but we cant make false promises in our ads ideally.
Coz tat will lead to loosing our loyal customers.
Its not like m objecting to tat point but just feel tat it needs more elaboration on its part.
Thanks and regards,
Rohan Saraf
PPC Professional
Communicate2
Thanks Rohan....! for giving time to read This blog.
And about your comment, I have not mentioned anything as such that you have to make any false promises to user.
In short your ad has to be clear and action oriented with competitive advantages over you competitor, and of course truthful.
anyway thank you!
Hey search guru..(:-)) Plz don think tat i have mistaken ur tips..My ultimate point was to be honest in our attempt to make an ad creative..We should not pay the price of our honesty for sake of attracting customers to the site..
N imran i never meant tat u suggested
tat we should make false promises to our clients.
Thanks for ur kind reply.
eagerly waiting for next post.
Regards.
imran tats really simple and easy steps tat u mentioned let me try out all the step.
thanks
gaurav bhattacharjee
Post a Comment